ABOUT THE AUTHOR
Andy Last co-founded MullenLowe salt, one of the first companies in the UK to be accredited as a B-Corporation. He has had a 25-year career in communications and is a regular speaker on the role of business in society. He advises brands and organisations on how they can bring about positive change that combines business results with social progress and developed MullenLowe salt’s Social Mission model to help businesses create sustainable, progressive programmes. He has worked for over a decade on Lifebuoy soap’s award-winning social mission, described as the ‘best social program ever’ by David Aaker, Professor Emeritus at the University of California, Berkeley’s Haas School of Business.