ABOUT THE BOOK
All over the world forces are at play driving business towards a more sustainable relationship with society, not least the transparency of the digital age and the demand from Millennials for purpose and meaningful work. The Sustainable Development Goals and the Paris Climate Change Conference placed further pressure on businesses to step up to their social and environmental responsibilities. The award-winning Business on a Mission is the perfect handbook for anyone wanting to know how businesses can link doing social good with driving profitable growth.
It is based on MullenLowe salt’s experience working with some of the first businesses to develop social missions and shows the foundations behind their success. Intended as a roadmap that can be readily applied by busy managers and practitioners, the book includes interviews with business leaders to provide insight into best practice and clear guidance for implementation. Hear the author, Andy Last, discuss the book or read about it on Business Fights Poverty and Devex.
Andy recently spoke at Engage for Good in Chicago and at the Master’s in Sustainability Leadership course at Cambridge University to discuss the book – click for details – and read reviews of Business on a Mission below.