Transformed Kimberly-Clark’s use of sustainability initiatives by developing a social purpose platform and sales growth model for Andrex with a cause-related marketing campaign and partnership with UNICEF on the dignity of sanitation.



1m extra toilet rolls sold during pilot; now rolled out globally with more NGO and retail partners

Became a regular part of Andrex/Cottonelle annual marketing plans

Won Kimberly-Clark’s Best Overall Project Globally for Leadership in Sustainability and led to a Social Impact pillar in their global sustainability strategy

“We have MullenLowe salt to thank for this understanding and this model”
Noam Buchalter
EMEA Marketing Manager, Kimberly-Clark