Launched Kimberly-Clark’s Depend product into the competitive UK adult care market with a fresh point of view brought to life through role models and psychologists to remove stigma and highlight the emotional impact of incontinence.

Photo credit: Adrian Brooks/Imagewise



64m adults reached through 56 pieces of coverage

Net sales increased 270% year on year

Empowered women to seek out the right product to continue an active lifestyle

“If I had to pick a team to start my own company tomorrow, I would choose this MullenLowe salt team”
Adi Karvi
Head of Personal Care, Kimberly-Clark UK and Ireland