DEPEND
Launched Kimberly-Clark’s Depend product into the competitive UK adult care market with a fresh point of view brought to life through role models and psychologists to remove stigma and highlight the emotional impact of incontinence.
HIGHLIGHTS
64m adults reached through 56 pieces of coverage
Net sales increased 270% year on year
Empowered women to seek out the right product to continue an active lifestyle
“If I had to pick a team to start my own company tomorrow, I would choose this MullenLowe salt team”
Adi Karvi
Head of Personal Care, Kimberly-Clark UK and Ireland