Created Lifebuoy’s ‘doing well by doing good’ strategy and turned their CSR programme into a growth driver now recognised as one of the world’s best ever social purpose programmes, combining public health advocacy, digital creativity, mass engagement and on-ground behaviour change.



Led strategy and launch of Global Handwashing Day, now a UN-recognised day in 100 countries

Successfully campaigned for inclusion of handwashing with soap as a hygiene indicator in the Sustainable Development Goals (26,000 people in 3 days signed our petition at UNGA)

Developed the strategy behind Lifebuoy’s multi-award-winning Gondappa campaign (#4 in WARC’s world’s best marketing campaigns)

Lifebuoy became Unilever’s fastest growing brand and the model for its ‘Sustainable Living Brands’ which in 2017 grew 46% faster than the rest

“MullenLowe salt have been our trusted partner in creating the Lifebuoy success story”
Myriam Sidibe
Social Mission Director for Africa, Unilever