Transformed a sustainability milestone into a brand growth opportunity by creating Lipton’s first mobile-led campaign, ‘Be a Maker’, to refresh the brand and engage millennials with its 100% Rainforest Alliance certification by heroing those it had positively affected.
YouTube view-through rate 27.7% and viewability of 91% (vs industry standard of 66%)
In partnership with Niche, 3.88 million views reached in 10 days with 75m views and 226m impressions to date
Award Finalist: PR Week Awards 2017 Global Content; SABRE 2017 Global Programme; The Drum 2017 Mobile Strategy
“This campaign has gained so much traction internally as well as being picked up by our other partners to drive it even further … true testament to a great idea”