MANPOWERGROUP

Created global thought-leadership platform, ‘The Human Age’, turning ManpowerGroup into the bellwether of employment trends, and positioning the company as a high-value partner for their customers, through platforms including Davos, The Economist and the Federal Reserve.

We have been ManpowerGroup’s strategic communications agency for 15 years building brand equity; spokesperson credibility; customer differentiation; and global employee engagement.

 

HIGHLIGHTS

Marked year-on-year increase of over 70% in global tier 1 media coverage

At WEF Davos 2016, ManpowerGroup CEO Jonas Prising spoke on a panel with Sheryl Sandberg and Melinda Gates

At WEF Davos 2017, we secured 30 top tier interviews and 20 pieces of global coverage, including BBC, Bloomberg, Reuters and a televised CNBC panel debate

Srategic interviews and wide syndication built an aggregate readership from WEF in 2017 to over 2.5 billion

 

“MullenLowe salt’s thorough knowledge of the business and the industry means they are well positioned to create grand ideas that focus on business success”
Ruth Harper
Director Global Strategic Communications, ManpowerGroup