MANPOWERGROUP

Ten years ago we helped ManpowerGroup define The Human Age, positioning them as thought leaders in the world of work and elevating their communications to a higher level. In a tough business environment this has differentiated them from the competition.

We work as a business partner to drive all thought leadership activity with unique, informed, ahead-of-the-curve content that not only builds brand equity but, crucially, creates sales tools that helps teams across the global organisation open doors with potential customers. In 2016 we have developed and released new research focusing on gender and women in leadership.

“MullenLowe salt’s thorough knowledge of the business and the industry means they are well positioned to create grand ideas that focus on business success.”
Ruth Harper, Director Global Strategic Communications, ManpowerGroup

ManpowerGroup is a strategic partner of the World Economic Forum and we support their presence at Davos where the leadership team participates in panels and events alongside global leaders. We work on the positioning, social media, statements and press materials so they stand out from the crowd, and then take the topics discussed forward for the rest of the year.


KEY POINTS

At WEF Davos 2016, Jonas Prising, Chairman & CEO, spoke on a panel with Sheryl Sandberg and Melinda Gates

MullenLowe salt manages global media relations for ManpowerGroup, securing coverage in titles such as the Financial Times, Economist and Harvard Business Review

We work on ManpowerGroup’s annual Talent Shortage survey, which has been running for ten years