Created a content-rich event for global haircare brand Sunsilk, connecting micro influencers with industry professionals in a uniquely playful way.
Reached 2.8 million in 1 year through organic social media posts
Event generated 27,000 brand images, 25 films and live broadcast
Instagram organic pilot in Singapore reached 135,000 followers
“MullenLowe salt executed what was in my head and heart about my vision for the brand”