Convened the Toilet Board Coalition – a group of businesses, NGOs, government agencies and experts – to develop scalable, business-led solutions to safe sanitation. As a founding partner, we articulated their mission, secured opportunities to introduce the coalition during World Toilet Day events at UN HQ in New York and the European Parliament, led advocacy and media engagement, and launched the thought-leadership platform ‘The Sanitation Economy’.
Managed secretariat of over a dozen partners, bringing them to the table to joint-fund and direct the coalition’s activities
122m people reached via media, including Forbes and BBC, supported by celebrity advocate Matt Damon
60% of coverage achieved featured key quotes from the Toilet Board Coalition’s Executive Director
“MullenLowe salt has helped us transform the way we do brand communications. They have played a key role in creating a social purpose for each of our brands, as well as an approach to brand storytelling that gives us cut-through in earned media, genuine differentiation in-store and thought leadership that’s markedly different to our competitors. They are true partners in our drive for superior result”