The Toilet Board Coalition (TBC) is a global, business-led coalition of leading companies, sanitation experts and non-profits that creates market based sanitation solutions. MullenLowe salt has worked with the TBC from the outset, helping to  articulate who they are and what they do. This informs all communications from reports to speeches to website content.

“MullenLowe salt are true partners in our drive for superior results.”
Jean-Laurent Ingles, founding TBC Chairperson

We used select media titles such as Forbes to launch the TBC on World Toilet Day 2014 to key decision makers in business, non-profits and government. More recently we orchestrated the TBC’s contribution to a digital roundtable discussion on sanitation hosted by Guardian Sustainable Business.


The TBC is made up of organisations like Unilever, Kimberly-Clark, Firmenich, Lixil, Unicef and WaterAid

We write speeches for international advocacy events including the United Nations’ World Toilet Day celebrations and the launch of the European Toilet Declaration at the European Parliament in Brussels

The TBC Launch: the Guardian published a feature article and Forbes followed up with an in-depth interview with Jean-Laurent Ingles, the TBC chairman