Created the Unilever Food Solutions #FairKitchens movement to tackle abusive kitchen culture which is pushing the restaurant industry to boiling point and causing millennial chefs to leave in droves. We’re bringing change to the industry through training, support networks and events.
4.97m reach in 5 weeks with no paid media (campaign still in progress)
High conversion rate of visitors to pledges: 7.5% and high number of pledges with UFS opt-in: 67%
Increased brand awareness driven by credible influencers such as Chef Ludo Lefebvre and tiered influencer approach