Reimagined William Grant & Sons UK’s most valued asset: their well-respected annual Market Report. The book is now delivered to clients, press and colleagues as a research piece to highlight drinking trends and data from the the UK market, and has become a key part of the marketing and sales calendar.
The 2017 Market Report delivered 51 pieces of thought-leadership editorial coverage with a reach of over 3.6m
Refreshed design year-on-year to ensure it is ‘coffee-table’ calibre rather than an indigestible statistical report
Developed suite of assets to be used at launch and thereafter in marketing, including invitations, speech presentations, digital reports, infographics and animations
“By utilising the salt design team alongside our account management team, I can ensure efficiency within the briefing process, continuity of key messages and an established look and feel for William Grant and Sons. I’m looking forward to working with the team on the upcoming Market Report, which has gone from strength to strength since salt took it over in 2015”