Challenged perceptions of Glenfiddich single malt whisky to attract a new generation of drinkers by showcasing how the brand continues to push the boundaries of the whisky world.

Bringing Glenfiddich’s experimental DNA to life through collaborations with like-minded influencers such as chef Adam Handling; consumer events and content designed to disrupt traditional whisky perceptions allowing bartenders to experience the brand personality at the Glenfiddich Festival Experiment.



200 attended the Burns Night Experiment events in London and Glasgow

4.1M impressions generated via influencer content and 20M coverage reach across the 2 experiences

700+ bartenders attended Glenfiddich Festival Experiment. Coverage in all key trade media including front cover of DRAM magazine