Created The 1887 Collective, an exclusive club for up and coming bartenders from across the UK, with the objective of building advocacy through showcasing William Grant & Sons as credible and genuine supporters of the bartending community.
The programme is designed to fuel the bartenders’ passion and creativity, immerse them into the William Grant & Sons portfolio through exclusive events, access to the brands and ambassadors, and provide them with industry expertise beyond the bar through career-building training.
The 1887 Collective, now in its third year, has engaged and built long-lasting relationships with more than 75 UK bartenders
Members have advocated for WG&S brands to appear on cocktail menus in some of the UK’s most influential bars
The insights and feedback brands get from the members of much higher value than what can be achieved through paid-for focus groups
“MullenLowe salt has been a wonderful partner to us: guiding us, over delivering, matching our passion and dedication.”