WILLIAM GRANT & SONS

When William Grant & Sons UK, one of the UK’s oldest and largest spirits companies and home to some of the most prestigious brands in the world, rebranded from First Drinks they were looking for an agency partner to help build their new brand. MullenLowe salt helped define what they stand for and created a point of difference and narrative that is consistently communicated through every channel.

At the heart of our work is influencer engagement, working with bartenders to gain insights, predict trends and drive advocacy within their community.

“MullenLowe salt has been a wonderful partner to us: guiding us, over delivering, matching our passion and dedication.”
Sonia Bastian, Senior Communications Manager

One of William Grant & Sons UK’s most valued assets is their well-respected annual Market Report. In 2015 MullenLowe salt refreshed its branding with a new look design, developed copy in line with the new brand narrative and managed a launch event that ensured seamless consistency and an engaging story of the report’s thought leadership underpinned our media strategy throughout the year.


KEY POINTS

The Savoy menu now features a Hendrick’s cocktail, created by one of the 1887 Collective

Influencers are at the heart of our approach, whether it’s to customers, consumers or employees

MullenLowe salt also supports individual brand experiences