Clientsloggi

Services Creative & Strategy, Social, Production, Digital Content

We Move

sloggi is a brand that stands for boldness, authenticity and innovation. We began working together in 2016 with the aim of opening wholesale doors for the brand around the world. Then Covid-19 hit and completely disrupted sloggi’s business model.

Department stores closed their doors, so it became our job to help the brand and business to orient towards an audience that were happier online than off.

Together, we have established an always on model of communications that is made by, and for, powerful young audiences all over the world. They have taken the opportunity to collaborate and create joy on their own terms. Our work is made by and for these collectives and rolls out across every touchpoint.

We’ve held brand share and grown in the aftermath of 2020, ushering a new and successful era for sloggi.

Our latest campaign, We Move, launched in April. It was the first time we set out to connect the brand primarily with a Gen Z audience.

Living entirely on social, We Move was made by the community we wanted to reach. Rather than using models, we partnered with online communities to show how they move together. Not as individuals, but groups.

It was important to us that the campaign was made by the people it is designed to represent, women, so we enlisted a female crew including the Creative Director, Photographer, Director, and illustrator.

The campaign will continue to roll out across the Autumn/Winter 2022 season.