Our consumer brand team works in partnership with clients to unearth a simple brand truth and authentic hook to connect emotionally with consumers.
These might be rooted in a brand’s history, defined by its purpose or reflect its latest innovation – but they are always born out of our understanding of earning consumer attention rather than buying it.
Our programmes enhance the value brands and organisations gain through communications by driving brand affinity, loyalty and growth.
OUR CONSUMER SERVICES INCLUDE:
Identification, development and execution
Creation of Brand Keys and Message Houses
Communications principles and thought leadership development
Media relations
Monitoring & evaluation
Social purpose development and execution
- Bespoke process
- Concept development
- Workshops
- Partnership development and management
- Communications planning
Sustainability strategy
Social programme impact evaluation
Campaigning
Social media strategy
Global content creation and management
Playbooks for social
Trend mapping
Monitoring and evaluation
Identification of brand-relevant influencers
Global event co-ordination and management
Content management: from influencer introductions to long-term relationship building
Strategic development and creative idea generation
Asset creation [infographics, short and long form content, apps]
Local activation guidelines
- Event management
- Key opinion former and influencer engagement
- Issues management
Brochures
Social media content
Reports
Infographics
Business PowerPoint