We’ve been working with Andrex, the UK’s number one non-food brand, to create a social mission that fits with the brand’s core positioning. Andrex is all about elevating the standard of clean for people, and their social mission is to bring the dignity of a clean and safe toilet to people everywhere. As part of this mission, Andrex is partnering with UNICEF to help improve sanitation for children in Angola.
A special on-pack promotion is running in Sainsbury’s from this October, with stores promoting the packs at point-of-sale and with prominent displays where shoppers come in. The promotion aims to raise £250,000 for UNICEF programmes.