Lifebuoy’s Help A Child Reach 5 campaign ranked #4 in the Warc 100

Lifebuoy’s Help a Child Reach 5 campaign has been ranked #4 in the Warc 100: The world’s best marketing campaigns list The campaign, which was […]

Lifebuoy’s Help a Child Reach 5 campaign has been ranked #4 in the Warc 100: The world’s best marketing campaigns list

The campaign, which was co-created by salt, adopted the village of Thesgora, which had the highest number of diarrhoeal child deaths in India, and tells the story of its children through compelling content, with the hand-washing message as a binding thread. Through this activity, it has promoted health for children aged under five.