Following a competitive multi-agency pitch, salt has been briefed to handle the UK communications for Andrex®.
Andy Last, chief executive at salt comments, “Andrex® is an iconic, well-loved brand, the biggest non-food brand in the UK. Our programme will focus on the brand’s leadership in a category and on a subject that has not always been easy to talk about. This is a great opportunity for us to work with and learn from Andrex® and their other agencies to find new ways to tell that story.”
salt previously worked with Andrex® to develop its first social mission in 2014, to bring the dignity of a clean and safe toilet to people everywhere. Central to the campaign was a partnership with UNICEF in Sainsbury’s to support sanitation programmes in Angola.