Lipton appoints salt to handle its sustainability communications brief

New client win for salt communications: Unilever Lipton

Following a competitive multi-agency pitch, salt has been briefed by Unilever’s Lipton to drive the brand’s sustainability story.

salt will work with Lipton to achieve cut-through with relevant consumers to promote the brand’s eight-year partnership with the Rainforest Alliance.  The communications campaign will be grounded in digital content to drive engagement with key influencers and stakeholders.

Previously salt worked with Lipton in 2007 to launch the partnership with the Rainforest Alliance and currently handles the global communications for the brand’s Green Tea business.

Andy Last, chief executive at salt comments, “More and more brands and corporates are seeing the benefits of finding and communicating a clear social purpose.  Every day we see examples of how it can drive awareness, understanding, sales and employee engagement.  We were there with Lipton right at the start of their Rainforest Alliance partnership and we are thrilled to be able to continue to work alongside an iconic, global brand with such clear values and vision.”

For further information please contact the Lipton team at Lipton@saltlondon.com or on T: 020 8870 6777.