Depend® appoints salt as lead UK communications agency

salt has been briefed by Kimberly-Clark’s Depend®, the incontinence garment brand, to be the lead UK communications agency. This will cover working with Depend® on […]

salt has been briefed by Kimberly-Clark’s Depend®, the incontinence garment brand, to be the lead UK communications agency. This will cover working with Depend® on the UK launch strategy and supporting ongoing commercial development.

salt already handles UK communications for Kimberly-Clark’s Andrex® and helped to create its first social mission in 2014, to bring the dignity of a clean and safe toilet to people everywhere, a programme that won Kimberly-Clark’s global Crystal Tree Award for best sustainability leadership project.

Andy Last, chief executive at salt comments, “Incontinence is a subject people shy away from, an issue we’ve faced in developing campaigns around toilet habits and hygiene.  But raising the issue and getting people talking about it and understanding where they can get help is key to relieving embarrassment and suffering and helping people lead a better quality of life.  That’s what we’re looking forward to helping Depend® do.”

For further information please contact the Depend team at depend@saltlondon.com or on T: +44(0)20 8870 6777.