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CASE STUDIES SHORT CODE
Ten years ago we helped ManpowerGroup define The Human Age, positioning them as thought leaders in the world of work and elevating their communications to a higher level. In a tough business environment this has differentiated them from the competition.
We work as a business partner to drive all thought leadership activity with unique, informed, ahead-of-the-curve content that not only builds brand equity but, crucially, creates sales tools that helps teams across the global organisation open doors with potential customers. In 2016 we have developed and released new research focusing on gender and women in leadership.
“MullenLowe salt’s thorough knowledge of the business and the industry means they are well positioned to create grand ideas that focus on business success.”
ManpowerGroup is a strategic partner of the World Economic Forum and we support their presence at Davos where the leadership team participates in panels and events alongside global leaders. We work on the positioning, social media, statements and press materials so they stand out from the crowd, and then take the topics discussed forward for the rest of the year.
At WEF Davos 2016, Jonas Prising, Chairman & CEO, spoke on a panel with Sheryl Sandberg and Melinda Gates
MullenLowe salt manages global media relations for ManpowerGroup, securing coverage in titles such as the Financial Times, Economist and Harvard Business Review
We work on ManpowerGroup’s annual Talent Shortage survey, which has been running for ten years
MullenLowe salt works with Givaudan’s Flavours division on the communication of their new strategic business cycle to shareholders, customers and employees.
Much of the strategy that Givaudan needs to communicate internally is very complicated and our employee engagement model demonstrates how employees can often feel overwhelmed with information. Our approach starts from a consumer communications perspective and ensures that all content is easily digestible and genuinely engages.
“MullenLowe salt is our trusted partner working on our EAME communication”
We do this in two ways. First, we make sure it’s in ‘snackable chunks’: short, informative, relevant and thought provoking. Secondly, we pair this with thoughtful design, translating strategy into imagery that helps employees understand and remember. This content is then available in different forms, from infographics to PowerPoint to video.
MullenLowe salt helps the many different functions within Givaudan tailor messaging to their own audiences
MullenLowe salt’s insights into Givaudan’s customers ensures their communications sets them apart from their competitors
96% of survey respondents in Givaudan Flavours EAME said they had a good understanding of the business priorities of the division
The Toilet Board Coalition (TBC) is a global, business-led coalition of leading companies, sanitation experts and non-profits that creates market based sanitation solutions. MullenLowe salt has worked with the TBC from the outset, helping to articulate who they are and what they do. This informs all communications from reports to speeches to website content.
“MullenLowe salt are true partners in our drive for superior results.”
We used select media titles such as Forbes to launch the TBC on World Toilet Day 2014 to key decision makers in business, non-profits and government. More recently we orchestrated the TBC’s contribution to a digital roundtable discussion on sanitation hosted by Guardian Sustainable Business.
The TBC is made up of organisations like Unilever, Kimberly-Clark, Firmenich, Lixil, Unicef and WaterAid
We write speeches for international advocacy events including the United Nations’ World Toilet Day celebrations and the launch of the European Toilet Declaration at the European Parliament in Brussels
CYCLONE SLIDER SHORTCODE
Business strategy development and communication
Leadership communications Issues and crisis communications Brand strategy
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2 COLUMN SHORTCODE
Business strategy development and communication
Issues and crisis communications Brand strategy
Message house development
Creating and managing partnerships and coalitions
Future trends and insight generation Digital campaigns
“salt’s thorough knowledge of the business and the industry means they are well positioned to create grand ideas that focus on business success.”
SMALL QUOTES SHORTCODE
At WEF Davos 2016, Jonas Prising, CEO, spoke on a panel with Sheryl Sandberg and Melinda Gates
Salt manages global media relations for ManpowerGroup, securing coverage in titles such as the Financial Times, Economist and Harvard Business Review.
We help ManpowerGroup release their annual Talent Shortage survey, which has been running for ten years